Wear it. Dear it. Bear it.
Bear fur consists of two layers - a long protective one and short insulating lone. Short hairs are so dense they trap air near bear’s skin and thus keep the bear warm.
BRBL achieves the same effect with dense knitting that provides an exceptional technical barrier and keeps warm air inside your socks and apparel. Whenever you see our HEATING sign, you can be sure you’ll stay beary warm.
Bears do not sweat, but they still need to dry quickly after a swim in a freezing river or a downpour on a cold day. How do they do it? They shake it off. It’s effective because most of the drops stay on the surface of their fur as it is not very absorbent.
Our apparel is knitted in a way that transports moisture to the surface of it. We select fabrics that are not very absorbent, so your sock won’t get all wet and heavy. Special channel-like knitting on the surface makes sure the moisture slides off the sock. It practically shakes it off by itself!
How do bears keep cool in the summer heat? They shed their dense winter fur and all that remains is the upper protective hair layer. This one is not nearly as dense and therefore allows for plenty of air movement while still protecting bears from the sun.
We achieve a similar effect with special mesh knitting. It allows vapor to escape, it allows your skin to breathe and it still offers a layer of protection.
Bears are pretty durable animals for their size and they don’t get blisters even when tramping around bearfooted. That’s because their skin doesn’t wrinkle and move around like any old sock. Bet you didn’t know that, eh?
We knitted some elastic areas into our socks and their job is to make the sock stay in place. It should fit you like a second skin, support your muscles and tendons and ensure you won’t get blisters. The result? Increased endurance and less grumbling.
While tramping around, bears first step on their heels and then roll forward on their feet. As they are quite massive that wouldn’t be possible without great cushioning. And if it’s good enough for a bear it should be good enough for us!
We knitted a special channel construction that surrounds and protects your feet. There’s cushioning exactly where it’s needed. It will absorb impacts and protect your feet during hiking, running or skiing.
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